ProfessionAL EXPERIENCE

Resume

June 2021 - Present

Lead for the development of New Seasonal Fragrance products for four brands (Yankee Candle, Home Inspiration, Special Value, and Home Inspiration Value). Manage the development process from strategy to sale. Supervise other teams/employees to assist in the collaboration process for product development.
Building and cultivating relationships with buyers and cross-functional partners
Pioneered and executed the Global Semi-Annual Planning Meeting for the Home Fragrance division, presenting our new innovations and products.
Create the necessary financial documents, market research reports, and business strategy plans to ensure successful product launches.

January 2020 - Present

Produce motivating and inspiring content to guide others to maximize their self-confidence
Discuss my journey and experiences, and educate others to become a more confident person in every aspect of your life
Create & engineer all social media and marketing campaigns

January 2004 - Present

Serves the Andh School For The Blind in Surat, India
Raise money to provide uniforms, shoes, school supplies, bedding, and other necessity goods
Educate others on those with visual impairments in order to amplify awareness

May 2018 - June 2021

Spearheaded the development and cultivation of partnerships with local businesses, to ensure visibility amongst potential guests
Established and cultivated social media outlets for the company’s 30+ hotel properties
Formulated marketing tactics to be advertised by the company and their hotels
Created social media calendars, developed brand storylines, and coordinated appropriate influencer targets
Analyzed and assessed each property’s front desk, noting areas of improvement, and advising on solutions

January 2020 - April 2020

Consulted with Boston’s premiere luxury hotel to launch events, promotions, and partnerships
Initiated tactics to ensure accelerated momentum after its first year of operation
Pioneered marketing strategies, composed a complete marketing plan and implemented a social media calendar

September 2018 - May 2020

Provided clerical support to faculty, staff, and students
Headed tours and executed information sessions for perspective students
Planned several successful events to unify faculty, student, and industry professionals

May 2019 - August 2019

Restructured the onboarding process to drive repeat customers across all brands globally
Redesigned the on-site resource center to maximize the loyalty education process for employees
Chaired the Social Media Strategy Brief & Demographic Study presentation to Senior Vice Presidents

May 2017 - August 2017

Formalized a unique and positive guest experience through the Check-In and Check-Out process
Provided restaurant and shopping recommendations to promote local businesses